What you don’t know will cost you money. If you think the highest bidder is seen first, read this.
Google, like Facebook, is a multibillion dollar business, and they plan to stay that way. Google will only be the number one search engine for as long as it provides users with the best search results.
Remember that Google ads work in an auction format. One of the most common mistakes that people make is they create multiple auctions in which they compete against themselves. While it is a good idea to create several ads, make sure you think outside the box. For example, use multiple spellings or frequent misspellings. Also, take advantage of both broad and narrow search words
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