ONLINE MARKETING TIPS
There is a reason Facebook is making billions in advertising sales. IT WORKS!
Before you get started, remember that FACEBOOK cares about FACEBOOK.
That’s important for a few reasons.
First it’s good to know that if you do not advertise in a way FB wants you to, you won’t have good results. In fact, few people will even see your ad.
That is because Facebook cares more about their brand than they do your ad. This leads us to the second, and most important point. Facebook works best for BRANDING. If you don’t use it to build a brand, you probably won’t have a lot of success.
Need proof? Ask the average car dealer how well they do on Facebook. They will tell you that they do not do well at all. Why? Because the think in terms of transactional sales. HUGE MISTAKE! Don’t try to make transactional sales on Facebook. The ads just don’t work.